Champions who carry digital sports to the public.

WESCO recruits well-known figures from sport, entertainment and business to promote digital sports and the values behind them: fair play, persistence and determination, lessons of life.

What ambassadors do

  • Set an exampleA positive example that others want to follow.
  • InspirePromote high values for present and future generations.
  • Promote healthy habitsEncourage participation and support for digital sports.
  • Raise awarenessBring attention to social issues.

Why champions, and not only people from Esports?

Esports already has its voices: players, teams, casters and creators. Ambassadors do a different job. They speak to the people who are not there yet.

01

They bring trust that was earned elsewhere

Audiences that never followed Esports already follow and trust them. That trust moves with them.

02

They answer the oldest question

When a champion of physical sport says digital sports belong beside theirs, the argument ends faster than any press release.

03

They open the doors that matter

Sports bodies, governments and sponsors listen to them. A good ambassador gets WESCO into rooms where we would wait for an invitation.

04

Their values were tested under pressure

Fair play, persistence and determination are not slogans for them. They were learned by winning, losing and coming back.

05

Esports keeps its place

Some ambassadors come from gaming itself. Players, teams and creators stay the heart of competition. Ambassadors carry that heart outside it.

What it takes to be a WESCO ambassador

To be a WESCO ambassador is to , , , , and .

1

Carry the values

Fair play, persistence, determination and lessons of life, in public and in private.

2

Protect the name

Act in a way that does not harm digital sports, WESCO or the partners who stand with them.

3

Show up

Take part in WESCO events, campaigns and conversations, in person or online.

4

Speak with care

Talk about digital sports with accuracy and never promise what WESCO has not announced.

5

Open doors

Introduce WESCO to institutions, partners and audiences that trust them.

6

Serve causes

Lend their voice to social causes that WESCO supports and bring attention to them.

The title is not a logo on a shirt. It comes with six responsibilities.

How we choose

Five questions every name must pass before an invitation is sent.

  1. Is the career real?

    Results, titles or a body of work that people recognise.

  2. Is the reputation clean?

    A public record that can stand next to the WESCO name.

  3. Do the values match?

    Fair play, persistence and determination in how they live, not only in what they say.

  4. Will they engage?

    Willing to give time, not only a name.

  5. Is there a cause in common?

    A cause WESCO supports that they care about too.

For partners

Become an ambassador or work with one

Tell us who you are and what you want to promote.

Talk to WESCO

Ready to dive in?

Tell us what your country, federation or company wants to build. We will tell you how WESCO can help.

Write to WESCO