The people who lead the consortium.

WESCO is led by its Chairman and its Global Vice President, with Vice Presidents who represent each region.

  • Daniel Cossi

    Chairman and CEO

    Italian-Brazilian entrepreneur who has worked in Esports since 2010 and co-founded WESCO in 2016.

  • Kenneth Chang

    Global Vice President / Leader

    Leads WESCO's China arm and its operations in Asia.

Executive office

Reach the leaders through their office

Pietro Sinclair and Brenno Lopes serve Daniel Cossi and Kenneth Chang. They are the first contact for anyone who needs to reach either of them.

Pietro SinclairExecutive Assistantpietro@danielcossi.comBrenno LopesExecutive Assistantbrenno@danielcossi.com

Chosen at the peak of their field

WESCO does not fill seats. It invites people who already stand at the top of their own story in their region: federation presidents, business founders and institutional leaders whose word carries weight where they work.

  1. Leadership

    A record of leading people and institutions.

  2. Integrity

    A name that holds up under scrutiny, because the Vice President speaks for WESCO.

  3. Professional experience

    Years of work in the field, not a title taken for the occasion.

  4. International relationships

    Access to governments, federations and companies in the region.

  5. Commitment to the mission

    Esports, Digital Sports, technology, education, innovation, business development and international cooperation.

Where our leaders are

WESCO is organised in geopolitical regions, each with its own Vice President. Pick a region on the list or on the globe. Where a seat is open, the WESCO symbol marks it.

Continental Leaders

Leaders inspire and motivate. They bring the continental and cultural view, they do not run markets or operations, and they do not rank above the regional Vice Presidents. They work side by side with them.

  • AsiaPeng LihuiLeader of the Asian continentFrom China. Secretary-General of the China Electronic Chamber of Commerce (CECC) and president of the WESCO Presidential Council advisors.
  • AfricaEmmanuel OyelakinLeader of the African continentFrom Nigeria. Secretary-General of ACES, the African Confederation of Digital Sports. Former president of Nigeria's national federation and of AESA, the African Electronic Sports Association that ACES replaced.
  • Latin AmericaCésar VidalLeader of Latin AmericaFrom Argentina. President of ADEEMA, the Argentine association of electronic sports.
  • EuropeJoost RosetLeader of the European continentFrom the Netherlands. Co-founder and owner of Gamers First, Executive Producer at KreaBea and 4All Levels. Former Vice President of the Dutch Esports Federation (E-Sportbond), 2015–2022.

Americas3 of 3 seats filled

  • Chairman and CEO

    Leads WESCO globally from Brazil and presides over PAMESCO, the pan-American body.

  • Vice President, North America

    CEO of AEU and MVP USA.

  • Vice President, Central America and the Caribbean

    President of FENAVIDE.

  • Vice President, South America

    President of FEDECOLDE.

Asia0 of 4 seats filled

  • Global Vice President / Leader

    Leads WESCO's China arm and its operations in Asia.

  • WESCO is studying this region. The seat stays open until the right person is found.

  • WESCO is studying this region. The seat stays open until the right person is found.

  • WESCO is studying this region. The seat stays open until the right person is found.

  • WESCO is studying this region. The seat stays open until the right person is found.

Africa4 of 5 seats filled

  • Vice President, North Africa

    Secretary General of the Algerian Committee of Electronic Sports and COO of Al Ahli Esports.

  • Vice President, West Africa

    President of Afrigamers.

  • Vice President, Central Africa

    President of FECASES, the Cameroonian Esports Federation.

  • WESCO is studying this region. The seat stays open until the right person is found.

  • Vice President, Southern Africa

    Founding President of the Zimbabwe Electronic Games Association.

Europe3 of 5 seats filled

  • WESCO is studying this region. The seat stays open until the right person is found.

  • Vice President, Western Europe

    Founder of IES and ITESPA.

  • WESCO is studying this region. The seat stays open until the right person is found.

  • Vice President, Eastern Europe

    Institutional leader with 25 years in public administration and business.

  • Vice President, Russia

Middle East0 of 1 seats filled

  • WESCO is studying this region. The seat stays open until the right person is found.

Oceania0 of 1 seats filled

  • WESCO is studying this region. The seat stays open until the right person is found.

What a Regional Vice President does

Each Vice President is the senior representative of WESCO in a territory. The charter that appoints them sets six duties.

  1. institutional representation

    Represent WESCO

    When authorised, speaks for WESCO before governments, ministries and public authorities in the territory.

  2. business development

    Build partnerships

    Opens partnerships and supports negotiations from the first introduction to the agreement.

  3. regional intelligence

    Report to headquarters

    Sends headquarters what the region shows: markets, risks and opportunities.

  4. strategic planning

    Plan the region

    Writes and keeps updated a Regional Strategic Development Plan aligned with the global strategy.

  5. regional team

    Recommend people

    Suggests qualified people for regional roles. Appointments stay with headquarters.

  6. global coordination

    Sit in the GVPC

    Takes part in the Global Vice Presidents Council, which aligns strategy between headquarters and the regions.

Why we divide the world this way

WESCO follows the geopolitical map that the large international organisations use, such as the United Nations, the World Health Organization, the World Trade Organization and UNESCO. It is a division the world already understands, and it lets a global consortium work with local respect.

  1. Culture comes first

    Every region has its own culture, its own language and its own way of doing business. WESCO studies a region before it approaches it, never the other way around.

  2. We keep the geopolitical map recognisable

    Where other maps fold regions together, WESCO keeps its own reading. The Middle East, which many classify as part of Eurasia, is a region of its own for us.

  3. One seat, one responsible person

    Each region and sub-region has one seat for a Vice President, who represents WESCO there and reports to headquarters through the Global Vice Presidents Council.

  4. Open seats stay visible

    Where WESCO has a Vice President, the name is on the map. Where it does not, the seat stays open and marked with the WESCO symbol, until the right person is found.

Ready to dive in?

Tell us what your country, federation or company wants to build. We will tell you how WESCO can help.

Write to WESCO